6 Changes Your 2015 SEO Strategy Must Focus On.note

Source: /Volumes/X9 Pro/ObsNotes/YoudaoYunNotes/默认笔记本/6 Changes Your 2015 SEO Strategy Must Focus On.note.pdf Converted: 2025-12-10 12:19:22

---

SEO is constantly changing. New updates are released, new trends are discussed and new

strategies are developed. It is something that will constantly evolve.

In 2014 alone, there have already been , according to Moz’s change

history. These are just the notable and more public ones -- there are refreshes and changes almost

daily behind the scenes.

My company, , is constantly adjusting SEO strategies for our clients based

on a number of factors. We recently sat down and discussed the biggest changes that SEO efforts

are going to need to adjust to as we enter 2015. Let’s look at six of them right now:

Back in 2012 that mobile traffic would exceed desktop traffic in 2014, and they

were correct. Google has always said that it feels responsive websites provide the best user

experience, and recently starting including a “mobile-friendly” notation next to websites in mobile

search results that are indeed mobile friendly.

You can see if your website passes Google’s mobile-friendly test by . Bing has also

stated it prefers a single responsive URL.

Related: Why Every Entrepreneur Should Focus on Local SEO

Could 2015 be the year that some other search engines begin to take more market share? It seems

like this is the million-dollar question every year, but some recent developments suggest that it could

be possible.

Firefox and Yahoo will now be the default search engine for the browser.

Google’s deal is also up with Safari in 2015, and reports have both Bing and Yahoo trying to secure

that spot. The option to in iOS 8 and OS X from Google to DuckDuckGo also

exists.

With options other than Google becoming more popular and accepted it will make it important to have

visibility across these search engines in addition to just Google.

If you or your SEO company is still putting an emphasis on keyword rankings and determining the

success of the campaign based on keyword positions, then it is time for a major wake up call.

Ranking reports can be made to look pretty and some SEO companies will even target useless

keywords just to say, “Hey look -- you are ranking number one!”

If you are a business owner spending money every month on SEO, what would you rather hear from

your SEO agency?

13 updates to Google’s algorithm

Market Domination Media

1. Create and optimize for mobile traffic

ComScore predicted

clicking here

1. Optimizing for Bing, Yahoo and DuckDuckGo

kicked Google to the curb

switch default browsers

1. Switch your focus from keyword rankings to ROI metrics

Do you want a fancy PDF ranking report or do you want to know what your return on investment

was?

Social media was once just a platform to share content, so businesses would sign up for every social

platform under the sun and blast their content everywhere. Social media is now a marketing channel

as well as a customer-service channel. Your social audience expects your brand to engage with them

on a more personal level.

Related: How to Improve Your Google AdWords Campaign This Holiday Season

It is more effective to focus on two or three social-media platforms and be very active and

accommodating. This not only helps you generate more leads, sales and revenue, but it also helps to

build a very loyal following that will share your content. This can introduce new people to your brand

and even present opportunities to earn links.

Through all of the updates and algorithm changes over the years one thing remains the same:

inbound links are the most influential signal of trust and authority. This isn’t going to change -- not in

2015 or anytime soon.

The days of building links on irrelevant blogs and chasing large quantities of links to game the search

results are over. Earning a single link on a high-quality relevant website is valuable for multiple

reasons including SEO, attracting referral traffic, leads, sales and branding exposure. Look for

to work closer together in 2015.

The days of targeting broad keywords are coming to an end. While they tend to have a huge search

volume, they don’t attract highly targeted traffic and they are expensive to rank. Targeting long-tail

search queries not only attracts qualified “buyer” traffic, but these terms will typically have much less

competition. Keyword research along with understanding the shopping and purchase patterns of the

target consumer can help to identify search terms and phrases to go after.

Businesses will always crave organic search traffic, and search-engine optimization

is the vehicle to drive that highly coveted traffic. What are some SEO changes that

you foresee in 2015?

“Congratulations, you are ranking number one for ‘buy blue widgets online’ but we aren’t sure

what that translates into dollar wise.”

“The infographic that we published last month resulted in earning 67 links and it was also

responsible for 45 conversions and $22,480 in revenue.”

1. More focused social-media approach

2. Earning links rather than building links

traditio

nal PR and SEO

1. Targeting more precise keywords and search phrases

Related: How to Optimize Google Search Results for Pictures as Well as Words