Serve at Walmart.note¶
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Note: On January 8, 2016 American Express sent out a notice to a large number of Bluebird & Serve
cardholders informing them that loading capabilities on their accounts had been terminated. For more
information, see: Amex kills Bluebird and Serve for manufactured spend
American Express has two prepaid products that can be loaded at Walmart with pin-enabled gift
cards. Called , these products are loaded either by going to a register or at a kiosk
known as the . In this guide I will detail exactly which pin-enabled gift cards
work at Walmart to load these cards and which ones do not work.
For further reading, see: &
.
Metabank Visas come in a variety of different packages. The package shown above is sold at a
number of popular retailers. To determines who issues a card, simply look at the fine print on the very
bottom of the back of the package.
Loads:
Pin:
Note: Cards purchased from Macerich Malls, Simon Malls and GiftCardMall are issued by Metabank
and work as described above.
U.S. Bank Visas come in a variety of packages. The one shown above is for a variable load card. You
can determine the issuer by looking at the small print on the package.
Loads:
How to determine which gift cards work to load Bluebird/Serve at
Walmart
Shawn Coomer – Senior Editor
Introduction
Bluebird and Serve
MoneyCenter Express
Beginner’s guide to buying & liquidating Visa & Mastercard gift cardsBest
options for buying Visa and MasterCard gift cards
Cards that work
Metabank Visa
MoneyCenter Express Kiosk – Works normally.
Register – Works normally.
Last 4 digits of the card number
U.S. Bank Visa
MoneyCenter Express Kiosk – Works normally.
Pin:
U.S. Bank issued Mastercards do work at Walmart, however they aren’t quite as easy as
Visas. When loading Bluebird/Serve at the Walmart MoneyCenter Express kiosk these cards work
just like normal.
If you are trying to use them to load at a register, you must quickly hit the “Change Payment” button
after swiping the card. If not, it will be processed as a credit transaction and fail. The “Change
Payment” method is a bit tricky and is better described in .
Loads:
Pin:
Looks very similar to Metabank packaging.
Sunrise Bank Visas sometimes come in packages very similar to Metabank’s. Just like with Metabank
cards, you can determine the issuer by looking at the fine print on the back.
Loads:
Pin:
Some local banks and smaller credit unions issue their own Visa prepaid gift cards. As long as these
cards are pin-enabled and not issued by a bank whose cards don’t work at Walmart (see below) they
should work. Consult the documentation for those cards regarding how to set a pin and then load
them either at the register or at the MoneyCenter Express kiosk.
Register – Works normally.
The pre-assigned pin comes in the package or call 866-952-5653 to set the pin.
U.S. Bank Mastercard
this post
MoneyCenter Express Kiosk – Works normally.
Register – Must quickly hit the “Change Payment” button.
The pre-assigned pin comes in the package or call 866-952-5653 to set the pin.
Sunrise Bank Visa
MoneyCenter Express Kiosk – Works Normally
Register – Works Normally
Last 4 digits of the card number
Other Issuers
Cards that may or may not work
Vanilla Branded Visa Cards/Incomm
Visa cards issued by Incomm which include a wide variety of cards carrying the Vanilla branding, will
not generally work at Walmart, but there may be a workaround. Many people have had success
loading Bluebird/Serve with these cards in denominations of under $50, however this doesn’t seem to
work for everyone.
It is probably not a good idea to purchase these with the idea of liquidating in small amounts until you
have tested this for yourself. Also, keep in mind that these cards do work to load REDbird in any
amount, so that may be a better option.
Loads:
Pin:
Note: Cards purchased from GiftCards.com are issued by Incomm, but seem to work normally at
Walmart.
Many prepaid gift and rebate cards have the word “Debit” on them, but are not pin-enabled. If the
card does not have a pin, then it cannot be used to load Bluebird or Serve at Walmart.
MoneyCenter Express Kiosk – May work in denominations of $49.99 or below.
Register – May work in denominations of $49.99 or below.
Any four digits that you choose on first use.
Cards that don’t work
Other Prepaid Cards
Summary
Metabank, Sunrise Bank and U.S. Bank issued Visa gift cards all work to load Bluebird & Serve
regularly at both the MoneyCenter Express kiosk and at registers.
U.S. Bank issued Mastercards work normally at the MoneyCenter Express kiosks, but require you
to quickly press the “Change Payment” button at the register.
Visa gift cards issued by Incomm may work in denominations under $50.
Pin-enabled Visa gift cards issued by smaller banks and credit unions generally work at Walmart
to load Bluebird/Serve, however it is always a good idea to do a small test.
Gift cards that do not have pins will not work at Walmart to load Bluebird or Serve even if they
have the word debit on them.